Published · The ChanTan Studio team
Four Days Into Our Soft Launch: The First Signal From ChanTan Studio
Four days ago, we quietly opened ChanTan Studio.
- No official launch campaign.
- No email blast.
- No paid advertising.
- No major communication across our social media channels.
We simply opened the doors and started our soft launch.
And in the first four days:
- 296 people signed up.
- 424 projects were created.
- 18 users became paying customers.
- $1,540 was generated.
For a company just beginning its soft launch, those numbers make us happy.
But the number that matters most to us is not $1,540. It is 18.
Because 18 real people decided that ChanTan Studio was valuable enough to spend their own money on it before we had even properly launched.
The first dollar matters
For months, ChanTan Studio existed as an idea, then as thousands of hours of building, testing, breaking things, fixing them, and building again.
We had a simple ambition: make it possible for anyone to turn an idea into real working software with AI.
Now, that vision is moving from something our team believes in to something real users are actually using.
In only four days, 296 people entered ChanTan Studio and created 424 projects. That means people didn't simply create accounts and leave. They started building.
And 18 of those early users went one step further. They paid.
Some spent more. Some spent less. But whether someone trusted us with $100, $10, $5, or even $1, we want to say the same thing: thank you.
We know how many software products exist today. We know how easy it is to create an account somewhere, test something for a few minutes, and never return.
So when someone takes their card, funds their ChanTan account, and spends even their first dollar building something with us, we don't see it simply as revenue. We see it as trust.
And especially at this stage, trust matters more than revenue.
424 projects in four days
One number we are particularly excited about is the number of projects created: 424 projects from 296 early users.
Behind every project is an idea someone wanted to bring to life.
- A website.
- A business.
- A tool.
- An application.
- An experiment.
- Maybe even the beginning of a company.
This is exactly why we built ChanTan Studio.
We don't want AI software creation to be something people only watch in demonstrations. We want people to open ChanTan, describe what they want, start building, improve it, connect what they need, publish it, and turn an idea into something real.
These first 424 projects are only the beginning.
Why we chose a quiet soft launch
We intentionally didn't start with a massive marketing campaign. At this stage, our priority is not making the maximum amount of noise. It is learning.
We are watching how people interact with ChanTan:
- What they build.
- Where they get stuck.
- What they love.
- Where our AI performs exceptionally well.
- Where it needs to become better.
- What makes someone continue building.
- And what makes someone decide to pay.
Every project gives our team more information. Every generation gives us more information. Every bug reported makes the product better. Every successful build confirms something.
And every paying customer sends us perhaps the strongest signal of all: there is something here worth paying for.
And we haven't really started communicating yet
Perhaps the most interesting part of these first four days is what hasn't happened yet.
- We haven't started the real ChanTan communication campaign.
- We haven't activated our full audience.
- We haven't launched the campaigns and partnerships we have planned.
- We haven't even properly told the world that ChanTan Studio is open.
These first users arrived while we were still quietly opening the doors. That is why we consider these numbers a signal, not a victory lap.
There is still an enormous amount of work ahead of us. The product will become better. The AI will become better. The experience will become faster. And the capabilities of ChanTan will continue expanding.
We are still at the beginning.
To the first 296
To the 296 people who signed up during these first four days, thank you for being early.
To everyone behind the 424 projects created, thank you for building with us.
To everyone who sent feedback, reported something that wasn't working, or told us what we could improve, thank you.
And especially to the 18 people who became our first paying customers during this soft launch, thank you for trusting us.
You helped ChanTan reach its first $1,540 in revenue before our real communication had even started.
Years from now, the number itself may look small. But we don't think we will ever forget the people behind the first dollars.
Because every company starts somewhere. And this is where the commercial journey of ChanTan Studio begins.
- 296 early users.
- 424 projects.
- 18 paying customers.
- $1,540 generated in four days.
And we haven't officially started making noise yet. This is only the soft launch.
Thank you for being early.
— The ChanTan Studio team